Synergy Information
You are here: Home Articles
Wednesday, 30 September 2015 20:04

To teach or not to teach, that is the question

Written by

Should You Change Your Life?

I was flying back from Aberdeen. Happily bored.  They say that there’s only 2 emotions on an airplane – hours of boredom interspersed by moments of terror!  The girl sitting beside me was about 25 and seemed keen to engage. Reluctantly, I took off the noise cancellation earphones and closed my book. It turned out that she was a teacher, plying her trade in a disadvantaged primary school where assaults on teachers were commonplace and student on student violence was endemic.  Not a centre of learning for the faint-hearted. A very ‘middle-class’ lady, she seemed confused about the whole experience. I was definitely listening now.

Tuesday, 21 July 2015 22:32

Happy 99th Birthday to Mai Tallent

Written by

99 years of achievement

Mai Tallent on her 99th Birthday with her daughter BenMai Tallent on her 99th Birthday with her daughter Ben

I’d like to wish a really Happy Birthday to my Aunt, Mai Tallent.  Mai is in hospital in Kilkenny and is doing well.  She has had a very full life over the past 99 years.

Mai was born Mai Gorey from Sheestown in County Kilkenny.  She trained as a butter maker, spent two years in Ramsgate and then returned to Bennetsbridge Creamery.  She married, “the Squire” of Sheestown, Jack Tallent, my uncle (my father’s older brother).  Jack was one of 15 kids, a large family by any reckoning.  She received many visitors yesterday and loads of cards and well wishes.

Monday, 13 July 2015 15:44

Branding - It’s about Perception

Written by

Why Branding and Sales Promotion are Not Interchangeable

Branding is the emotional responseBranding is the emotional response

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town, your product, experience or organization etc. is your brand.

Neil Diamond, Skerries 100, Dr John Hinds, Party & Ice Cream

Skerries 100 2015Skerries 100 2015Last week end was planned from a long time back.  Loreto and I were going to the Neil Diamond concert (again) in the 3Arena and then off to Skerries to stay with her sister for the motorbike races.  The Skerries 100 is a road racing circuit on tiny narrow roads where the bikes reach speeds in excess of 250 kph. It has been running since 1946.  Tommy & Annette live on the hairpin on the course and it gives us a great vantage point.  You can read another article on the 2012 racing here

Monday, 06 July 2015 13:18

Getting an Edge: Personal Branding

Written by

“What's your USP”?

USP LightBulbs

We counted back through the years.  The last time we’d been to New York for fun was 1992. Oh sure, I’d made a number of business trips since. But being a ‘business hostage’ inside some anonymous Ramada Inn basement (sorry, conference room) doesn’t count as a life memory.

The start of a New Independent Alliance in Dublin

The start of the new Independent Alliance outside the Dail

Today saw the start of a new Political Independent Alliance in Dublin run by Shane Ross TD.  It is a mix of TDs, Senators and County Councillors.  It was launched on the Plinth at Leinster House and through a miscommunication or a lack of understanding, the launch had to reconvene on the road at the gates of Leinster House.

Ireland ahead of UK and behind Germany, Norway and Denmark

IMD World Competiveness YearbookThe US, Hong Kong and Singapore are the top dogs according to the International Institute for Management Development (IMD) World Competiveness Yearbook 2015.  The US has been in the number one slot for a few years and it is as a result of its strong business efficiency and financial sector, its innovation drive and the effectiveness of its infrastructure.  Switzerland are in 4th slot, losing two slots from last year.

Thursday, 14 May 2015 13:53

Star Brands by Carolina Rogoll

Written by

A Great Branding Read in Star Brands.

Star Brands by Carolina RogollStar Brands by Carolina RogollI’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read it and then I would review it.

Page 1 of 30

Why Pick Us

  • Template Features

  • About T3 Framework

  • Quick guide

Sample photoSed ipsum enim, mollis eu pellentesque a, ullamcorper at sem. Mauris eugiat, dui vel cursus elementum, nulla metus bibendum neque, in tincidunt tellus lorem vitae metus ipsum enim, mollis eu pellentesque a, ullamcorper at sem.

Read more

Sample photoSed ipsum enim, mollis eu pellentesque a, ullamcorper at sem. Mauris eugiat, dui vel cursus elementum, nulla metus bibendum neque, in tincidunt tellus lorem vitae metus in tincidunt tellus lorem vitae metus.

Read more

There are five menus on this site.
At the very top of the page in the black strip, you will find information on our Company. Below that, in the red strip, is the main menu.  On the bottom RHS, you will find details about our Company. Just above in the red strip are the articles. Just to your right here in black we are experimenting with menus that will change regularly. 
If you have any comments, please send them to This email address is being protected from spambots. You need JavaScript enabled to view it.