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Tuesday, 02 August 2016 15:57

The Long Overdue Obituary of the Job Description

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To describe or to Describe: That is the Question

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Job DescriptionJob Description“We are delighted to record the long-overdue death of Mr. Job Description. Job Description, the product of the Scientific Management School (it seemed like a good idea at the time!) never delivered on his promise. He will be fondly remembered by those managers who simply accepted his presence in organizations without ever having critically evaluated his usefulness. R.I.P.”

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Thursday, 26 May 2016 20:30

Mental Health At Work

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The Manager has a role regarding mental health of employees

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It's OK not to feel OK and is absolutely OK to ASK FOR HELPIt's OK not to feel OK and is absolutely OK to ASK FOR HELPFor many years it was seen as ‘fair game’ to joke about mental health. I’ve been as guilty as everyone else, perhaps more so. I loved telling the story of walking past the old Grangegorman Mental Hospital (now the campus for Dublin Institute of Technology) and seeing the following graffiti scribbled on the external wall: “May contain nuts.”

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Monday, 16 November 2015 21:33

Why should you Re-Brand your Company

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27 Benefits of Branding Your Company

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RebrandingRebrandingBelow are 27 reasons you should re-brand your company

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  • You benefit from a clearer understanding of what your brand is
    A lot of businesses currently believe that a brand is a logo and their marketing materials. Where as the truth is that a brand is their reputation. It’s the perception on the street and clearly defined, a brand can create an experience that leads to greater sales and a culture of success.
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Monday, 16 November 2015 21:22

Re-Branding is almost always Strategic

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Re-Brand with Strategy FOLLOWED by Visuals

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BrandingLet’s assume it’s time to rebrand your company. You came to this conclusion after coming to the realization that sales are flat, the staff are tired and overall the business environment is challenged by a changing culture. What’s a brand to do?

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Monday, 13 July 2015 15:44

Branding - It’s about Perception

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Why Branding and Sales Promotion are Not Interchangeable

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Branding is the emotional responseBranding is the emotional response

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In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town, your product, experience or organization etc. is your brand.

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Monday, 06 July 2015 13:18

Getting an Edge: Personal Branding

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“What's your USP”?

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USP LightBulbs

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We counted back through the years.  The last time we’d been to New York for fun was 1992. Oh sure, I’d made a number of business trips since. But being a ‘business hostage’ inside some anonymous Ramada Inn basement (sorry, conference room) doesn’t count as a life memory.

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Thursday, 14 May 2015 13:53

Star Brands by Carolina Rogoll

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A Great Branding Read in Star Brands.

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Star Brands by Carolina RogollStar Brands by Carolina RogollI’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read it and then I would review it.

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