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Perfect Clients for The Synergy Group

SuccessSuccessIn order to make the relationship between you and us work, we are fussy in choosing the right clients.  Our parents told us to choose our friends wisely.  We have to do the same with our clients.  Our clients become our friends.

We have to make sure that your values and ours are pointing the right way.  If they’re not, the chances are that the relationship won’t work.  You may not get the full benefit of what we can offer and we may not get the satisfaction of a job well done.  There has to be a good fit.

We ask you to read this article to see if our philosophy and approach suits your needs.  If you feel it doesn’t or if you have any questions, we encourage you to contact us.

Our clients vary from start-up 1 person businesses through businesses of 50+ employees that want to develop to the next level to struggling businesses that are stressed or in trouble.  Our clients are businesses.  Businesses are run by people and these businesses are both from the commercial sector as well as not for profit, e.g. community/voluntary and social enterprises.

Over the years, we’ve learned that we can’t work with everyone.  We can’t work with clients who:

  • Ignore our advice and then complain about the results.
  • Demand instant attention and are then slow to pay.
  • Know it all already.  The chances are that they don’t need us anyway.
  • Don’t want to go the extra mile to make their business successful.
  • Expect a ‘silver bullet’ to fix their problems.  There is no perfect fix and you won’t get it here or indeed anywhere else.  It doesn’t exist.  The only person who used silver bullets was the Lone Ranger.  He overcame evil, disappeared and left a silver bullet with people asking “who was that masked man?”

Over the past 20 years, we’ve learnt to be fussy.  This is good for our clients, because if we take on a client that is not a good fit, then the ‘spark’ is not there.

Our image of the perfect client is:

  • Ready to listen to what we have to say.  Obviously, we have to listen to you first, identify your needs and wants and assess the best way forward.  There is no perfect way forward.  Each option will be examined and you will understand the pros and cons.  Then you will make your own decisions.
  • You want to be successful, grow your business and achieve your objectives.  You want to achieve more.
  • You want to learn.  Learn new techniques, processes, principles.  We only show you theories that can be turned into practice.
  • You want to be different and unique and the best at what you do.
  • You are not afraid to change and try new ideas.  Most ideas are not new, but they may be to you.
  • Prepared to spend at least 20% of their time planning and managing their business instead of ‘going with the flow’.  Sometimes the flow goes down, then you go with it.  Look at the economic slowdown in Ireland from 2007.

In order for us to be really successful with you, we can’t operate just as a vendor of services.  We have to feel like a partner in your business.  Now, we’re not a real partner in terms of ownership.  But we have to feel that we can adopt your successes and challenge you.

You have ideas for developing your business or have a problem to overcome and you are not quite sure how to achieve it.  You have an open mind for new ideas and are not afraid to learn, then you are the ideal client.  You want to learn from the best businesses out there.

You have to be conducive to our growth as well as us to yours and you have to have a realistic budget.

Don’t be completely unrealistic with your expectations.  Expect more – yes, but be sensible.  We will push you as far as you will allow yourself to be pushed.

You can’t be afraid of making decisions.  These decisions will help drive your business forward, become different from your competitors, produce products that people want to buy, achieve your goals and overcome problems.

Over the past 20 years, we have overcome many challenges and we’ve learned what works well in terms of fit.  This is not being arrogant, it is being realistic and sensible.

If you agree with this and have a need, please call us on +353-1-8215189 or email This email address is being protected from spambots. You need JavaScript enabled to view it. .

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