I read it within a few days mainly because Carolina and I are singing from the same song sheet. For anyone who follows my opinion, they will also agree with her perspective on branding and how to take advantage of it and push it out there. It’s written without too much jargon and can be easily understood by any entrepreneur who wants a clearer understanding of why they should embrace their brand. It is indeed a guide to better brand practices.
My only criticism is her use of global brands as examples. Most books on branding use these mega-brands examples. My beef is that while the target audience of Carolina’s book may be small to medium size businesses, it’s hard to relate to examples who have global exposure and mega-million dollar marketing budgets. Brands you’ve never heard of don’t have those kinds of budgets to harness brand awareness.
That being said it doesn’t diminish the value this book provides. I’d give 4 out of 5 Stars for “Star Brands.”