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Business

Business (29)

Thursday, 26 March 2015 22:00

How Brand Awareness has Changed

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The World Of Brand Awareness has Changed – Maybe.

There was a time when you started a business and the first thing you did after putting up the shingle was to start building brand awareness. The first order of the day was to find a location. If it was a business that met with consumers you chose a location that was convenient for them to visit you. If you had a services business you like chose a location that was prestigious and would immediately impress those who crossed your threshold.

Tuesday, 20 January 2015 21:23

Change is good for the soul

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Change is a Grand Thing

Change is good for the soulChange is good for the soulFrom time to time owners update their brand visuals, hoping that it attracts a new stream of customers. They do this not because of some grand strategy, but an assumption that the brand image needs some polishing.

While the visual image ‘might’ be in need of a good sprucing up, the actual truth in the matter is, it’s the company’s internal culture that could also use a good polishing.

Time wears us all down. Even the process of determining what needs changing is in itself a good therapy. Cleansing is good for the soul. Brand cleansing is smart because it can actually put money on the table and save you money at the same time.

Monday, 05 January 2015 21:10

Are you hiding your address

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Why Are You Afraid Of Me?

Cat hidingCat hidingI’m seeing more and more of this - especially on tech sites. On the contact us page all they offer you is a form so that they can qualify you. What I don’t see is anything about where they are located, what they’re phone number is etc. For me, I want to know where you’re from. No particular reason - I just like to know. Sometimes you’re near other companies I know.

Monday, 17 November 2014 19:46

How to Give and Look for Feedback

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Do you want to give Feedback

FeedbackFeedbackImagine a point in time when you are so interpersonally skilful that feedback you give to anyone would be completely accepted. Further, the person would follow up on what you suggested and be committed to implementing the suggested behavioural changes. Fantasy? Perhaps. But it’s possible to develop the skill of giving feedback to such a high level that this becomes a working reality.

Wednesday, 25 June 2014 21:18

Keep ’im guessing by being a moving target

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I’m sure that there’s an expectation among your peers that your business will continue to thrive. Truth is, you’re doing quite well, by doing the things you do the same way you’ve been doing them since you first put your shingle out. Similar to having that first cup of coffee in the morning – it becomes your routine. Businesses like yourself that have some history and are setting the pace based on past glories. You live buy the mantra, “if it ain’t broke, don’t fix it.” Others like “tried and true” are also descriptions of processes that have served a company well. What used to work.


Thursday, 12 June 2014 20:55

Some smart signs

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Gone with the windGone with the windHere are some smartly worded signs seen around the world.

Thursday, 06 February 2014 17:02

Can weather predict your business?

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Van in FloodVan in FloodDemand for your products is variable dependent upon the weather.  That’s a fact.  Also, prices vary, availability and transport can be disturbed, even staff performance is affected.  The question here is - how can we prepare for it and even increase business from it?

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