Synergy Information
Monday, 13 July 2015 15:44

Branding - It’s about Perception

Why Branding and Sales Promotion are Not Interchangeable

Branding is the emotional responseBranding is the emotional response

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town, your product, experience or organization etc. is your brand.

Published in Marketing and Selling
Thursday, 14 May 2015 13:53

Star Brands by Carolina Rogoll

A Great Branding Read in Star Brands.

Star Brands by Carolina RogollStar Brands by Carolina RogollI’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read it and then I would review it.

Published in Marketing and Selling

Your brand is this – your brand is that.

Some would have you believe that your brand is this OR that. The fact is your brand is everything. I enjoy speaking with businesses on branding and helping them to understand the what their focus should be in branding. It is almost without exception that business people assume that a brand doesn’t extend much beyond the visual elements. Most think your brand is your logo and marketing materials. When you think of it, that’s a lot of pretty heavy lifting for something visual. If that perception were true, brand problems would be a cinch to resolve – just change your image. Don’t like that soft drink – change the logo. Do you think it will taste better? Not likely. I’m guessing you’re going to have to tweak the recipe to lure you to buy.

Published in Marketing and Selling
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