Synergy Information
Ed Roach

Ed Roach

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.

His clients are from Canada, The United States, Ukraine, India, United Arab Emirates and Tanzania.

Monday, 13 July 2015 15:44

Branding - It’s about Perception

Why Branding and Sales Promotion are Not Interchangeable

Branding is the emotional responseBranding is the emotional response

In the world of promotion, branding has been called anything from a logo, to putting a logo on things, to a general image. If I may be so humble to speak for those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town, your product, experience or organization etc. is your brand.

Thursday, 14 May 2015 13:53

Star Brands by Carolina Rogoll

A Great Branding Read in Star Brands.

Star Brands by Carolina RogollStar Brands by Carolina RogollI’m approached almost weekly to review books on branding and sales. Most don’t match my core values but Star Brands intrigued me. I told Carolina that it would take me a few weeks to read it and then I would review it.

You Can’t Build A Brand On Todays Thinking

City Market in Taylor AutoMall Ontario CanadaCity Market in Taylor AutoMall Ontario CanadaA few years ago I pitched my branding process to a mid-size Canadian City mayor. Suffice to say he loved the presentation and the opportunities it would open up. The one item that buried the project was his short-sightedness. Knowing upfront that there were deficiencies in the brand, he didn’t appreciate my comment that those deficiencies would have to be fixed so that their brand had a better chance of being authentic to it’s target audience.

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