Start your Own Business (SYOB)
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- Written by Bob Tallent
This is part 1 of a series of 6 articles that will guide you towards deciding on a price for your products that will give you maximum profit. Bear in mind that in marketing terms, a product can be both tangible and intangible. In other words, you can see, feel and touch it as well as it being a service.
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- Written by Bob Tallent
In this case study, I’m going to change some names.
GreatDrink is a soft drink manufacturing company based in Athlone and is at a crossroads. The company runs like a well-oiled machine: it operates efficiently and profitably, maintains good long-standing relationships with its customers, and its employees operate comfortably in a time honoured corporate culture. But competitors' products are gaining market share and are especially popular with young adults.
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- Written by Bob Tallent
Can you learn entrepreneurial skills or are they in your genes?
What does it take to set up a business and to make it successful? And why do fewer Europeans have what it takes? The European Commission asked people throughout the European Union - including, for the first time, citizens of the 10 new Member States - to tell us why they do, or don’t, want to become their own boss.
Read more: Are Entrepreneurs Born, Made, or Just Encouraged?
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- Written by Bob Tallent
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- Written by Adrian Rush
Having been in business for over ten years, I hardly did any networking for the first five to eight of those years. Instead, I relied on recruitment agencies or people I knew. However, the agencies became more difficult to deal with so I decided to take another approach which was to attend networking events.
Read more: How important is Networking for Micro and Small Business
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- Written by Bob Tallent
Successful networking
It is not about going to events and making friends with as many people as possible. Going home with a wallet full of cards is not success.
Success is about knowing who you need to meet, where they gather and what you are going to do to land a meeting with them.
These ten and a half tips will increase your results.
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- Written by Ed Roach
Where does one start to build a brand? Do you just let nature dictate, or should you plant your own seeds and nurture it along? My answer has to be the latter. As I see brand as essentially your reputation, I often tell start-ups to determine what they'd like their brand to stand for and then to work to that end. I think that that's a little easier than to trip along unengaged with who you are and what you stand for.
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- Written by Ed Roach
Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are beginning to realize that the profitability of their Product Listing Ads depends on the quality of their product feed.
What are the most profitable feed optimizations that will help advertisers maximize the RoI of their Product Listing Ad campaigns?
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- Written by Bob Tallent
As business people, you may have heard of the theory of price elasticity. It’s a very real theory that operates in real life. In short, if a product is price elastic, it says that if you increase the price – you sell less, and if you decrease the price – you sell more. In fact, when you look at it practically, it makes sense. I hope the government take note of it in the upcoming budget when it comes to VAT increases. But that’s for another article. (update in 2013 - they didn't.)
Read more: How to get huge market share, without even trying