Recently I’ve had the pleasure of being on an expert’s panel at Bob Proctors Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience. I met with a few group of entrepreneurs who were absolutely motivated to get their business goals on the right path. I met with several dozen over the course of the event. My activity could best be described as mentoring. The mentees soaked up the advice of myself and eleven other experts on hand. Most were start-ups and some were young businesses.