Recently I’ve had the pleasure of being on an expert’s panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience. I met with a few group of entrepreneurs who were absolutely motivated to get their business goals on the right path. I met with several dozen over the course of the event. My activity could best be described as mentoring. The mentees soaked up the advice of myself and eleven other experts on hand. Most were start-ups and some were young businesses.
Start your Own Business (SYOB)
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- Written by Paul Mooney
To describe or to Describe: That is the Question
“We are delighted to record the long-overdue death of Mr. Job Description. Job Description, the product of the Scientific Management School (it seemed like a good idea at the time!) never delivered on his promise. He will be fondly remembered by those managers who simply accepted his presence in organizations without ever having critically evaluated his usefulness. R.I.P.”
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- Written by Ed Roach
Re-Brand with Strategy FOLLOWED by Visuals
Let’s assume it’s time to rebrand your company. You came to this conclusion after coming to the realization that sales are flat, the staff are tired and overall the business environment is challenged by a changing culture. What’s a brand to do?
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- Written by Ed Roach
How to: “UNSELL. BRAND!”
Stop selling and start branding. Your brand has a story to tell. Educate your buyer so they have all the knowledge they need to make an intelligent decision. If you start selling, they’ll just roll their eyes and try to get away from you. They won’t trust you. Find out where their anxiety lies, and show them a way out with knowledge. Encourage them to compare. You’re approach will be refreshing to what they see.
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- Written by Ed Roach
Now’s the Time to Step-up your Game – AGAIN!
This year is the year that you’re going to do things a little differently. The time is right to step up your game. Without gazing at the past too much, recognize that that was how you used to conduct business. That’s when all your best strategies delivered on making your brand better, more memorable amidst your stakeholders. Give yourself a well deserved pat on the back.
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- Written by Bob Tallent
A case where the seven Ps should have been observed.
As a small business, have you ever bought something you shouldn’t have. Something that cost a fortune and you didn’t plan it properly. If you did, unless you had great cash flow, you wouldn’t survive for too long.
Skymark Airlines in Japan is an 18 year-old budget airline that makes a modest profit. They had aspirations on becoming a long haul, international, premium class airline. Now, there is nothing wrong with that I hear you say.
Read more: Perfect Planning Prevents Piss Poor Performance Permanently.
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- Written by Bob Tallent
I started my first business back in 1983. Between 1983 and 1995, I ran four businesses, had a turnover in excess of £1 million and a staff of 11. During that period, I worked a seven day week, or at least six and 12-15 hour days. The most I took off were odd weekends, but never an extended holiday. My kids never saw the inside of a plane until 1998.
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- Written by Ed Roach
Here are some smartly worded signs seen around the world.- Details
- Written by Ed Roach
When you listen to the popular media and the topic of branding comes up, they are most likely discussing consumer brands. Even if they do mention a business brand they often compare it to a consumer brand. Over all I believe that the general public and a large percentage of businesses think a brand to be solely the logo and marketing materials. Even when discussed properly (in my opinion) I rarely ever see an effort to build a solution based on differentiation. Not only that, but very rarely do I see a move to a positioning strategy. Something that absolutely resonates with its audience that makes the business the first choice – a leader. Not just a clever catch-all slogan.
Read more: You’re Stuck in a Rut -That’s How I See It Anyway.